After the legendary Super Bowl halftime show, Rihanna is still riding high.
According to Luminate, the pop star’s song sales increased by 390 percent. According to the data company, on-demand streams for her catalog increased by 140% in the United States.
The performance by Rihanna, which received a lot of praise on social media, included a mix of 12 songs from her extensive catalog, sometimes performed from high-floating platforms above the football field. In a custom red jumpsuit that highlighted another of the show’s much-discussed aspects, the star lit up Arizona’s State Farm Stadium. the announcement that she was expecting her second child.
Rihanna performed at halftime during Super Bowl LVII between the Philadelphia Eagles and the Kansas City Chiefs on Sunday, February 12th, 2023 at State Farm Stadium in Glendale, AZ.
On the day of the halftime show and the day after, U.S. on-demand streams for Rihanna’s music increased to 62.2 million, up from 25.8 million the two days before, according to data from Luminate, which is used by Billboard to create their hit charts.
In advance of the game, Rihanna’s music also saw an increase in streaming activity as fans revisited her eight studio albums, all of which have been certified platinum or multi-platinum.
“Umbrella,” which the singer performed at the Super Bowl halftime show, had the most official on-demand streams on Sunday and Monday, with 3.8 million, up 177% from the previous two days. “Diamonds,” on the other hand, had 3.2 million total streams.
The 12 songs performed at the Big Game sold 27,000 downloads on Sunday and Monday, a 976 percent increase from two days earlier, giving the singer’s entire setlist new traction. Forbes reported that Luminate data also showed a 301% increase in her sales of digital albums.
According to iTunes data from Kworb.net, the singer also reached number one in the Global Artist Ranking on Wednesday for the third day in a row.
According to Forbes magazine, Rihanna is the world’s wealthiest musician and the second-most wealthy female entertainer after Oprah Winfrey. Her estimated net worth is $1.4 billion.
Given that it had been nearly seven years since she had last performed on stage and that she had not released an album since 2016’s “Anti,” the singer’s halftime show was highly anticipated.
However, the pop star has not exactly been “on break”; in fact, her fashion and cosmetics brands have achieved impressive success in recent years.
Forbes reports that Fenty Beauty made more than $550 million in sales in 2020. In early 2021, her lingerie company, Savage x Fenty, in which she owns a 30% stake, was valued at $1 billion.
